claire’s purpose is simple but mighty: to empower you to express and celebrate the many sides of you. that has never been more relevant. speaking of relevant, our goal is to reclaim the nostolgia felt in 2001, at a claire’s in the mall, but yanno, modern. we’re on a mission to make this brand ~*vibey*~ and relatable again. sometimes by being our iconic selves, sometimes by being silly, sometimes by hoping on trends like the rest of you.
this work ranges from bigger social campaigns to ‘always on’ ig stories and tiktoks.
as an iconic brand of most of our childhoods, we want to lead conversation on topics that hit home with the youth of today and create a real, authentic, safe space. A series of questions and topics to unlock hyper-personal anecdotes and inspirational takeaways.
Anchored by a host, the series meets young people in their own environment and connects them virtually to talk about our topics: self-love, creativity, personal style, and friendship.
promoting positivity for youths and mental health with ties to resources
Role: associate creative director
raise your hand if you got your ears pierced at claire’s! #nostolgic
Role: associate creative director
cstyle series
meet chloe and chenelle, stylist scientists for the stars. who also adore claire’s. so, hello. match made in style heaven.
International women’s day
We even collabed with an amazing 3D artist for international women’s day @jennymjiang
design
we amped up the designs on ig and pinterest. iconic. here are a few of my favorites.
#trending
TikTok
we brought this brand to TikTok — where the kidz hangout now ;) All organic content, so when a video pops off, it’s pretty impressive. See them all on our TikTok page.
giphy stickers
ok, i’m forever using these. for everything.
and project build your own earprint!
