SOCIAL LAUNCH
“THE KINDER BUENO EXPERIENCE”
Your first time eating Kinder Bueno, may quite literally stop you in your tracks. Time slows down, you stop and savor it.
And, red-carpet personality and camera man Cole Walliser knows all about savoring big moments. So we collaborated and gave Kinder Bueno and Kinder Bueno minis their moment to shine, in glamorous slow motion, so you can savor every detail.
Agency: Publicis NY
Role: Art Director
Copywriter: Eric Witman
ECD: Matt McKay
Producer: Tamara Lund
Director: Cole Walliser
IG FILTER
We heard you wanna feel glamorous AF too. So we made you a filter and launched it on #nationalseflieday. Just search ✨buenobot filter ✨and savor those selfies sisters!
TV LAUNCH
“LIFE GETS BUENO”
It’s not every day a brand new chocolate bar comes to town. So when were were tasked to draw the curtain on new Kinder Bueno during the Oscars, we gave it the star treatment, Our hero takes a bite that catapults her into a red carpet-esque & glamorous moment. Accompanied by her very own narrator and spectators who can’t seem to take their eyes off of her. Tune in live because you don’t want to miss it.
Agency: Publicis NY
Role: Art Director
Copywriter: Eric Witman
ECD: Matt McKay
Producer: Marc Reina
Director: Ace Norton
SOCIAL
And along came social.
The SweetEasy
This "Sweeteasy" pop-up in NYC, takes visitors on a multi-sensory journey through each layer of the Bueno bar.
We had chocolate fortune tellers. We had wafer swings. And we had lots and lots of Frangelico.