online campaign

AI has evolved to the extent that it can show us what we will look like in the future. Olay wants to pit itself against AI to show that real people who use Olay can defy AI’s predictions. We found 8 real women who use Olay. Showed them a photo of their younger selves, then surprised them with a predictive AI generated photo of themselves at the age they are today. To no surprise, using Olay has been their secret to aging so gracefully.

Agency: VaynerMedia

Role: Creative Director

Creative Director: Eric Witman

Art Director: Lindsey Easom

Copywriter: Elaina Berkowitz

Production: Eva Nosidam