DIGITAL CAMPAIGN

“NUT LUST”

You see our nuts are just begging for attention… so dim the lights. For the first time ever, Sahale Snacks presents to you, “Nut Lust.” *

Sahale snacks is not #FoodPorn, it’s #NutLust. And it’s classy AF.

Tasked with turning this never-before-advertised brand into a shelf stopper, we made sure our visual style tease the tastebuds, while giving each decadent ingredient their moment in the spotlight. Cue the 70’s inspired classy porno textures and tunes because these nuts are just lusting to be on camera.

*This used to be called NUT SMUT, but it made a client cry.

Agency: Publicis NY

Role: Art Director

Copywriter: Eric Witman

ECD: Erica Roberts

Producer: Lauren Schneidmuller

Production: SCHOLAR